I came up with my idea quite quickly. I heard the meaning of ‘flight of fancy’ and the idea came to me instantly as I had already been thinking of making a product like this. However, refining this idea took quite a while. I had difficulties coming up with a solid message that I wanted my product to convey. I knew it was going to be documentative but I didn’t know what I was going to actually say, or who I could aim it to. I wanted it to be very detailed and informative, but as I started making it I realised it would be better to be more specific about certain artists.


I didn’t do a lot of primary research. I released a questionnaire on my Facebook page to find out people’s opinions on foreign music. This was quite informative for me as I got a good amount of responses from a variety of countries. People were largely open towards foreign music. I expected this but it was good to have some evidence. This didn’t really influence my product, however it informed me that there would be a receptive audience for future products relating to Russian hip hop.


Secondary research was a bit tricky, but not as difficult as I expected. There are very few sources of information about Russian hip hop written in English, this meant the amount of info I could find to write about was limited. I chose to use bigger artists, as there was much more written about them in English. I could quite easily find info about the artists, such as age and significant points about their career. I found some documentative blogs/articles which were a good source of information as they were written by Russians or in conjunction with Russians. Overall, I was able to find a good amount of interesting for a variety of artists. I turned this info into infographics. I aimed to make them informative but not bombard the audience with facts. I was selective with info to hopefully make the audience intrigued and allow them to explore further themselves.


The production didn’t end exactly as I imagined, however it turned out better than I expected. I thought I would explore the genre in great detail, talking about the history of it and including comparisons between western and Russian artists. My past documentaries have usually been long and boring. I think if I stuck to the same plan I made at the start, my film would have ended up like the other documentaries I’ve made. To avoid this, I made it quite short. Its only about 6 and a half minutes including the intro. After the intro, I have the 5 artists and one of their songs with the infographics on screen. The songs last about a minute each, give or take 10/20 seconds. This meant they didn’t drag on but the viewer got a good feel for the sound. The infographics accompanied it well as they were on screen for about half of the duration of each song, or maybe a bit less. The audience could focus on the info, then the vid and music. It came to be like this after showing my initial product to some people and them saying it was too long and uninteresting. My initial product was the intro. I cut out a lot of shots and used a more energetic song. I preferred this and others did too, so I kept up the snappy format for the rest of it. I also watched some other short documentaries about the producer ‘Nujabes’ and the brand ‘Bape’. I saw how well the the snappy infographics worked and I knew my product would be better if I made it in a similar fashion.

The exhibition went well. Everyone liked the product and found it informative. It was a pretty good reaction; however, it didn’t intrigue people. Only one person became a bit more interested in Russian hip hop. This isn’t too troubling as it was a small audience that I wouldn’t expect to like it very much. The audience was partly old, as well as younger people that aren’t big fans of hip hop, so I wouldn’t imagine the audience to like the content of my product very much. The one person that became interested in Russian hip hop already liked hip hop. This response, as well as the response to my questionnaire tells me that the genre could gain some popularity here if it were to be marketed properly to a younger audience that likes hip hop.






Critical contextual perspectives



Micro analysis


Cinematography – Camera shots. Camera movements. Colour. Framing. Depth of focus.

Sound – Diegetic and non-diegetic. Contrapuntal sound. Pitch. Tone. Pace. Instrument.

Editing – Shot transitions. Montage. Continuity. Parallel Action. Shot duration.

Mise en scene – Setting. Props. Costume and makeup. Off screen space. Facial expression and movement. Lighting and colour.

Special effects – CGI. Stunts &explosions. Animatronics & models.


In our production, we use camera angles to create an idyllic feeling.


Macro analysis





Genre conventions

Narrative construction





Representations of mental disorders

In media



In modern day Britain, mental health is represented in



In our film, our character is shown to be suffering from some mental illness as well as sadness or depression. He is depicted in suicidal and self destructive states, one example of this is the shots of him hanging from the noose. Our character comes to such a low point in his life that he contemplates suicide. The film has no dialogue or even a coherent narrative, so we have no idea what events have brought our character to be in his current state. This adds to the abstract nature of the film, as it makes the audience think more about the situation. This can also be seen as a representation of how these issues are in the real world. Many times with issues such as depression or suicidal thoughts, it will be difficult for non sufferers to understand. People may also have misconceptions about depressed people. These misconceptions can be caused by an array of influences. One of which is the media. Mentally ill people can often be portrayed very stereotypically in films or TV.


A beautiful Mind(2001)


A Beautiful Mind was inspired by the 1998 book of the same name, written by Sylvia Nasar. The book was based on the life of mathematician John Nash. The film shows his struggles with schizophrenia. He is shown to be a genius, but quite arrogant and overconfident in his abilities. In one scene, he is stressing to his wife and Dr. Rosen that he can come up with a mathematical solution to cure his schizophrenia. Dr. Rosen states that john cannot solve this particular problem with maths, and that medication is the only solution. This angers John. John is also shown to be quite confused a lot of the time, and frequently imagines things that aren’t real. During the scene where he becomes angered during his conversation with Dr. Rosen, he imagines the sounds that a baby makes. He asks if the sounds are coming from his baby son, his wife then assures him that the baby is at her mother’s house. The sounds were a complete figment of his imagination. The noises were coming from the young niece of his friend Charles. Overall, “A Beautiful Mind” portrays mentally ill people(John Nash with schizophrenia) rather accurately. Some events in the film have been over embellished, but that is more for the purpose of story telling, rather than stigmatising mentally ill people or creating an inacurate impression of his condition.





The machinist(2004)


The Machinist explores the story of a man (Trevor) who works as a lathe operator. He has severe insomnia. He has not slept in a year; this has caused his body to wither away. His co-workers do not trust or associate with him due to him being very unfocused in life. He is portrayed as a very delusional, angry, and paranoid person. He is shown to see things that are not there. In one scene he is looking at a picture of two men, he is sure to himself that one of the men is someone significant from his past. He also states that people do not believe the man exists, but he claims that the picture is proof of his existence.  However, his friend tells him that he is actually the man in the picture. This angers Trevor, causing him to shout and be abusive towards his friend. Overall, Trevor is depicted as a very troubled person.


Fight Club(1999)


Fight Club follows the story of an unnamed narrator, an average guy played by Edward Norton, and a soap maker played by Brad Pitt. One of the main themes of the film is the narrator’s assumed disorder. It is assumed that the narrator has multiple personality disorder, causing them to create the character of Tyler Durden. Tyler is a very macho and confident character. He has a love of violence, and a strong desire to work against the capitalist status quo. This leads the audience to believe that the person that created Tyler may have been somewhat weak. Sufferers of multiple personality often develop split personalities due to abuse or some unpleasant experience early in life. They develop these personalities that never suffered these experiences as a way of escaping them.


He is also shown touching the black wall. This is metaphorical, the wall represents the darkest side of the character. His willingness to touch the wall demonstrates his flirtations with suicide.



13th March – 20th March

annotated brief

mind maps

initial research

identify perspective to tackle brief

start activity log


20th March – 27th March

project proposal

time schedule


27th March – 24th April

primary research

secondary research


24th April – 16th June

further develop ideas

refine mind maps

evaluation of ideas


24th April – 11th may

pre production


11th may – 8th June



16th June exhibition





Derek, superiority complex, 30s. Somewhat average working man. Various innocents/victims of crime. Perpetrators of crime.


Penzance. Alleyways, grimy urban areas. Graffiti, litter, disrepair

Step outline

Film starts at the last event, foreshadows what happens later in the film.

Derek leaves a bar or café.

Walks through alleyway to see first event.

Animation of first event. Woman is being beaten up by some man. Derek intervenes.

Back to live action. Derek walks through more alleyways. Reaches second event.

Animation. Sees two drug dealers lurking, one has a knife. He confronts them, steals knife and uses it to kill both.

Walks through more alleyways and reaches last event.

A guy is being robbed at gunpoint. Derek intervenes but ends up injuring the victim. This distracts him and the robber shoots them both. A snippet of this scene will be used at the very start of the film.




Alfie Holmes


Personal profile

Hard worker, adaptable, reliable and have skills within Social Media administration.


Penwith College – 2015 to Present 

Currently studying the UAL Level 3 Media Production Diploma (which will total to 180 credits once complete).

Mounts Bay Academy – 2010 – 2015. 

Maths GCSE – B

Art GCSE – B

English GCSE – B

History GCSE – C


Ludgvan Primary School – 2004 – 2010

Work Experience 

Penwith College

  • Industry standard software
  • Production planning
  • Working as team and as an individual
  • Maintain blogs/websites
  • Camera work
  • Editing skills
  • Worked with live briefs and clients

Assistance in Make Industries (Penzance)

  • Deal with customers
  • Organise the shop
  • Sell products to customers
  • Helped to upkeep the shops Facebook profile
  • Maintained order of the shops

1 week of work experience at RLT architects

  • Supported a project to redesign Penzance Prom
  • Individual working practice
  • Communicated with other designers
  • Working to deadlines
  • Industry standard architectural software

Hobbies and Interests 

  • Painting
  • Drawing
  • Model making
  • Other arty activities


Available upon request.